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Aesthetic Enjoyment Intrinsic user motivation. Happy users are open-minded to problem solving, and memories of problems are overshadowed by memories of enjoyment. Aesthetics
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“Good design is actually a lot harder to notice than poor design, in part because good designs fit our needs so well that the design is invisible, serving us without drawing attention to itself. Bad design, on the other hand, screams out its inadequacies.” Donald Norman
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Signifiers Cues used to recognize possible actions a user can perform on a system. Invisible Design
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Progressive Disclosure Revealing only the immediately relevant information. Requires user research. Conscious Thought
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“The number of clicks is not important... [People] won't even notice they're clicking if they're getting the right amount of information at each click to keep them going down the path.” Susan Weinschenk
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Information Scent Users will continue to click, scroll, search, etc. if they feel they are on the right track to finding the desired content or feature. Motivation
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“Progressive disclosure... assumes that you know what most people want most of the time. If you haven't done your research on that, then you could end up with a frustrating site, with most people having to spend a lot of time searching for the information” Susan Weinschenk
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Aesthetic Communication Promoting understanding and learning through a visual or aesthetic language. Aesthetics
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