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“We like to think we make decisions based on careful thought, but most of our decisions and actions come from our unconscious.”
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Susan Weinschenk, Neuro Web Design
1 Related Design Term
Subconscious Aesthetic Impressions
Snap judgments about a system’s credibility, ease of use, or other qualities in reaction to the aesthetics.
Aesthetics
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2 More Quotes from Susan Weinschenk
“The number of clicks is not important... [People] won't even notice they're clicking if they're getting the right amount of information at each click to keep them going down the path.”
Susan Weinschenk
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“Progressive disclosure... assumes that you know what most people want most of the time. If you haven't done your research on that, then you could end up with a frustrating site, with most people having to spend a lot of time searching for the information”
Susan Weinschenk
Design Quote
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Subconscious Aesthetic Impressions
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Form and Function
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